Tide #ColorsForever

A student campaign concept for Tide.

What would it look like if colors lasted forever?

Tide fills your feed with content showing cringy colors of the past that are here to stay.

Tide encourages nostalgic moms to post their faded old throwbacks on Facebook with #colorsforever.

Tide reposts a bright, retouched version of the photo for them. 

Tide revamps faded ads around major cities.